Sashmark / Blog

Press release template in Markdown: announce one event

Bobby Huang ·

Begin with the event in the headline and opening paragraph. Follow with practical context, one named person's quotation and a brief company description. Keep private contact placeholders beneath the announcement.

Key takeaways

  • The blank announcement puts the news ahead of company context.
  • Doe Holdings announces a fictional community reading event whose arrangements are settled.
  • Jane Doe's quotation explains the choice of readings without promising an audience reaction.
  • Private contact placeholders stay distinct from the words intended for publication.
  • The suggested filename describes the event being announced.

A press release announces something an outside audience has a reason to know. This Markdown template concerns one community event with its arrangements already settled. The announcement names what will happen, where and when, then gives the context needed to judge that news.

The blank block below leaves room for the news, a quotation and a short company description. Doe Holdings supplies the invented example after that block. Neither block asks anyone to authorize the event: that decision precedes the announcement.

News worth announcing

Start with the change an outside reader can point to. A company holding a community reading afternoon has an event to announce once its place, timing and purpose are settled. Calling the company remarkable adds praise; it doesn't add news. State the event itself before describing the company behind it.

An announcement also needs a reason to matter beyond the company. In this example, residents can bring a short passage to read aloud at a community gathering. That participation is relevant to the audience. A paragraph celebrating the company's enthusiasm would leave the reader without those practical details.

This file uses Markdown headings and paragraphs. If the .md ending is unfamiliar, what a Markdown file is explains the file itself. The words inside it still need to carry a complete announcement when read from beginning to end.

Blank announcement

Copy the announcement below to a fresh .md file, substituting settled facts for its prompts. The contact lines remain private placeholders here; they aren't part of the publishable news paragraphs.

# [Company and the event it will hold]

[CITY], [MONTH DAY, YEAR] -- [Company] will hold [community event] at [place] on [event day and time]. [One sentence explaining why this event matters to the outside audience.]

[Practical context: what people can do at the event and whom it concerns.]

[Further context: the reason for the event or a relevant detail about its arrangements.]

"[A quotation explaining a choice behind the event]," said [Jane Doe], [role] at [company].

## About [company]

[A short factual description of the company and its work.]

## Private contact details

Contact person: [PRIVATE CONTACT NAME]

Contact method: [PRIVATE CONTACT DETAILS]

Use a short headline that names the gathering. Beneath it, the dateline gives the announcement's place and date, followed immediately by the news. The event's own day and time belong in that opening paragraph too. These are different dates: one tells when the announcement was written, while the other tells when the gathering happens.

Context then narrows the reader's questions. The first context paragraph explains participation; the next supplies a reason or an arrangement that adds substance. Keep those details beside the news they explain. Background about the company's wider work belongs near the end, where it won't delay the event facts.

Doe Holdings community reading afternoon

Everything described in this example is fictional, including Doe Holdings, Jane Doe, the community room, the event and its dates. The announcement describes a confirmed gathering within that invented setting. Private contact prompts are left unfilled on purpose.

# Doe Holdings to hold a community reading afternoon

DOE CITY, May 6, 2030 -- Doe Holdings will hold a community reading afternoon in the Doe Community Room on May 18, 2030, from 2 to 4 in the afternoon. Residents can bring a short passage about a place that matters to them and read it aloud to the group.

Each reading can last up to three minutes. People can also come to listen, and no passage is required to take part as a listener.

Doe Holdings has reserved the room for the afternoon. The gathering will focus on descriptions of local places, with time between readings for people to talk about the places named.

"We chose places as the theme so each reading can begin with something close to home," said Jane Doe, event coordinator at Doe Holdings.

## About Doe Holdings

Doe Holdings is a fictional company that arranges small community gatherings in Doe City. Its activities include reading afternoons and neighborhood walks.

## Private contact details

Contact person: [PRIVATE CONTACT NAME]

Contact method: [PRIVATE CONTACT DETAILS]

The sample headline gives Doe Holdings an action: holding the reading afternoon. The opening adds the room, the day and the hours, then explains what residents can bring. Someone interested only in the event can find its central facts before reaching the company's description.

The next paragraph separates reading from listening. That distinction answers a practical question without adding a second event. The room reservation and theme then provide context for the arrangements. There is no claim about how successful the gathering will be or how people will feel afterward.

A quotation with a clear owner

Jane Doe's words explain why places became the theme. Her name and role sit alongside the quotation, making the attribution part of the sentence. The preceding paragraphs carry the event facts; the quotation contributes her explanation of a choice.

Keep one quotation tied to this particular event. Generic praise for the company would repeat promotion without explaining anything about the gathering. Here, the phrase about beginning close to home relates directly to the request for passages about meaningful places.

The about paragraph has a smaller job. It identifies Doe Holdings and describes its activities in two sentences. It doesn't repeat the event's hours or stretch into a history of the company. Private contact details follow under their own heading, apart from that publishable description.

Paragraphs and the announcement file

An empty line separates the dateline paragraph from its context; subsequent paragraphs get that same gap. The syntax behind those gaps is described in how Markdown paragraphs work. Each sample paragraph handles a distinct part of the announcement, so a change in subject also has a visible break.

Name this example file doe-community-reading.md. Its name describes the announced gathering without depending on a claim such as exciting or unmissable. For lowercase names with hyphens separating words, consult Markdown naming conventions.

Keep this announcement confined to the decided event. A request for permission belongs before the decision, and an account of what happened belongs after the gathering. Here the reader gets the news and the details needed to consider it, with promotion kept out of the factual paragraphs.

Where Sashmark fits

Markdown written by AI agents is the work Sashmark is being designed to read and edit on a desktop. Reading and editing on the desktop remain plans for Sashmark, which is in development. The writing agent works outside Sashmark; a human reads the resulting file and decides how to revise its wording.

Questions

What news belongs at the beginning?
Name the company, the decided event, its place and its timing in the opening paragraph.
Can the sample's contact details be used?
The sample retains private placeholders rather than supplying contact details.
What does the about paragraph contain?
A brief description of the company and its work, separate from the event details.

What Sashmark plans for v1: Features · Roadmap

View as Markdown